A tattoo artist has inspired a rum. Maybe you’ve seen the commercial? From the legendary Norman Collins, aka Sailor Jerry, who etched many a seaman in Honolulu on their way to war, a clothing line was launched by his heirs. Then came the spirit (now owned by William Grant & Sons, whose other brands include Stolichnaya and Glenfiddich). Described as “a straight-up, no-nonsense rum,” Sailor Jerry bears “intense vanilla, dry buttery toffee and subtle cinnamon notes.” But after watching the ad, I’m not sure I want to sip it so much as smash it on someone’s face before collapsing in a seizure.
I think I still prefer those Ketel One ads—including the recent ones filmed by David O. Russell.