When the Washington Free Beacon asked me (WFB food and beverage director) to review the new Burger King monstrosity known as the Whopperrito, I rolled my eyes. Why must they send me off to taste such awful things? But then I discovered it wasn’t a monstrosity. It was actually a delight. Will it help boosts earnings for a company that just came off a disappointing quarter? Unlikely—although BK may see its numbers improve because, following the lead of McDonald’s, it now offers breakfast 24 hours. (But then again, how often do you think of Burger King for breakfast versus McDonald’s with its iconic Egg McMuffin? Yes, it is an icon.) As others have pointed out, the Whopperrito is also banking on Chipotle fans looking for an alternative. Buena suerte, Señor Whopperrito.
Photo courtesy of Burger King