Smirnoff Dance Party!

I have my doubts this gambit will pay off, but Smirnoff’s new strategy to reverse declining market share involves sponsoring electronic-dance festivals. I mean, maybe if they were selling glow sticks, too. (Okay, fine, I know I just dated myself with a 90s rave reference. But didn’t Go! just come out a couple years ago?) You can read more at

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